design is the first signal
of human intention
of human intention
being less bad
is not
being good
is not
being good
design for use and next use
without the “end of life”
without the “end of life”
nature has sources
humans make resources
humans make resources
nature doesn’t have a
design problem
people do
design problem
people do
Our values-driven approach helps nations and companies embed sustainable growth principles into their culture and advance progress toward their positive vision.
This book, produced and published by McDonough Innovation, LLC, highlights William McDonough’s integrated approach to design solutions – and refers to his three companies, McDonough Innovation, William McDonough + Partners and MBDC.