nature doesn’t have a
design problem
people do
design problem
people do

design is the first signal
of human intention
of human intention

being less bad
is not
being good
is not
being good

design for use and next use
without the “end of life”
without the “end of life”

nature has sources
humans make resources
humans make resources

nature doesn’t have a
design problem
people do
design problem
people do

design is the first signal
of human intention
of human intention

being less bad
is not
being good
is not
being good

design for use and next use
without the “end of life”
without the “end of life”

nature has sources
humans make resources
humans make resources

nature doesn’t have a
design problem
people do
design problem
people do

Our values-driven approach helps nations and companies embed sustainable growth principles into their culture and advance progress toward their positive vision.
This book, produced and published by McDonough Innovation, LLC, highlights William McDonough’s integrated approach to design solutions – and refers to his three companies, McDonough Innovation, William McDonough + Partners and MBDC.