Over the last 30 years, William McDonough has led the sustainability movement from a design perspective. McDonough Innovation employs a Cradle to Cradle Design™ approach, as articulated in Cradle to Cradle: Remaking the Way We Make Things. The book was covered by Nature magazine as “the one book to read if you are interested in sustainability.”
William McDonough
William McDonough
Chief Executive
William McDonough is a globally recognized leader in sustainable design and development. He co-authored Cradle to Cradle: Remaking the Way We Make Things (2002), widely recognized as a seminal text of both the sustainability and the Circular Economy design movements. In 1996, McDonough received the Presidential Award for Sustainable Development, and in 2003 he earned the first U.S. EPA Presidential Green Chemistry Challenge Award for his work with Shaw Industries. In 2004, he received the National Design Award for exemplary achievement in the field of environmental design.He has been active with the World Economic Forum for 25 years and served as the inaugural chair of their Meta-Council on the Circular Economy.. Read William McDonough’s complete biography here.
McDonough Leadership Team
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José Atienza
Senior Director
McDonough Innovation
José Atienza
Senior Director, McDonough Innovation
Focusing on enhancing human experience while seeking endless benefit for natural ecologies, José’s design leadership spans over twenty years of professional practice in the realization of diverse typologies at multiple scales that include award-winning architectural and urban design projects throughout the U.S. and Europe. As Design Director, his ability to lead teams towards synthesizing and materializing primary concepts into unique, sensitive and sustainable design solutions that embody a project’s vision, principles and goals while integrating site, form, and systems has led to many successful collaborations.
Working closely with clients and project teams, José employs a collaborative and multi-disciplinary approach that explores relationships between form and energy, architecture and landscape, and culture and nature while also advancing and developing the role of Cradle to Cradle Circular Economy Design within the built environment through the integration of healthy material protocols, design for disassembly strategies and flexible modular systems. Most notably, José has led the design and realization of nine innovative buildings at Park 20l20 in the Netherlands, the first Cradle to Cradle-inspired development implementing Circular Economy Design strategies. Additionally, José has taught design studios at the University of Virginia School of Architecture, contributes to and produces published articles, and speaks publicly on behalf of the office on issues around sustainability and circularity.
Selected Projects:
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Michelle Molloy
Senior Director
MBDC
Michelle Molloy
Senior Director, MBDC
Michelle brings over 15 years of professional experience in management consulting, focusing on sustainable program development, performance tracking and client relationship management. Michelle has supported and advised small and large organizations, in the public and private sectors. At MBDC, she manages a diverse portfolio of client relationships and accompanying Cradle to Cradle product certifications, and she guides corporate sustainability teams on integrating efforts required for participation in the Cradle to Cradle Certified® Products Program. Michelle has a B.S. in Business Administration from Mt. St. Mary’s University, a M.S. in Environmental Management and Sustainability from Illinois Institute of Technology, has an active Secret Clearance, and she’s been a USGBC LEED Green Associate since 2012.
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Celeste Weaver
Director of Communications
McDonough Innovation
Celeste Weaver
Director of Communications, McDonough Innovation
Celeste is William McDonough’s Director of Visual Communications and has an extensive background in Cradle to Cradle Design™ and sustainable design, working directly with McDonough on his speaking engagements and presentations. She manages graphics and communications and provides graphic support for client reports and deliverables with teams at McDonough Innovation, William McDonough + Partners, and MBDC, LLC.
Prior to working with McDonough, she worked for Philadelphia-based sustainable architecture firms as a Senior Graphic Designer and Communications Coordinator for over 15 years. Celeste graduated with a Bachelor’s of Science in Graphic Design from Drexel University
McDonough leads three related businesses which often work together to the advantage of McDonough Innovation clients.
McDonough Innovation provides thought leadership, strategy, and advisory services to commercial, governmental, and not-for-profit clients globally. McDonough Innovation’s values-driven approach helps companies to embed sustainable growth principles into their corporate culture and to advance progress toward their positive vision. McDonough Innovation staff support Mr. McDonough with data analysis, project management, research, and graphics.
William McDonough + Partners provides planning and design consulting. WM+P specializes in sustainable design related to the circular economy. Often, these services are complimentary to McDonough Innovation’s client work.
MBDC are the original creators and among the foremost implementers of the Cradle to Cradle Certified® Product Standard. MBDC has expertise in product design, chemistry, manufacturing processes, and product material health. MBDC supports McDonough Innovation as needed to provide technical expertise additive to McDonough Innovation’s client work.
